It’s pretty easy to think that everything is online and digital these days. Because for the most part, it is true! Digital storefronts (E-commerce as it’s commonly referred to as) are everywhere and it’s easier than ever to start selling from the comfort of your own home. Advertisements pop up in all search windows either using Google or Bing. Images of recently look at products creep into view. “Sponsored Results” at the top of the search page. And these days its pretty easy to assume that it’s all auto generated using some form of Ai. And while it would be ignorant to say that certainly a large portion of content these days isn’t generated using Ai of some kind, that doesn’t mean it wasn’t touched by a designer.
The most effective advertisements are created with purpose behind them. And that purpose needs effective layout to have the desired effect. You can prompt or create something with all the messaging you wanted but it won’t have the same impact that a designer can put together for you. In the examples below you can see that at work. With proper layout an advertisement can have a completely different impact while utilizing the exact same message. Visual interest can direct the eye and hold attention longer. That would get you the most of out your advertisement.
It’s easy to prompt Ai, and sometimes even cheaper. But Dragon’s Peak Creative has a goal to assist in these matters without breaking the bank. Your success is our success after all. We are your partner, so a project is a discussion. Your prompt isn’t just instruction, but rather guidelines that we can add to and collaborate with you to achieve the best.
In addition to digital aspects – print continues to thrive in the ever growing digital landscape. Product labels, packaging, merchandise, billboards, these are just a few pieces of media that are still physically created aspects of business. Translating from a digital to physical world isn’t always the same process. There are many technical aspects that need attention that may not be obvious. Colour formats, bleeds, crease lines, are just a few things to note.
Print requires a special line of skills that are increasingly becoming difficult to find. However we have many years of hands-on experience to back this. This experience is vital to ensuring that your final product is how you imagined it. Or that any possible issues are brought up before an expensive run of production is made.
You can rely on us to not just get the job done, but get it done right!
Leave a Reply